Pet Idol sponsored by Pedigree!

As many members know Pedigree have launched The Pedigree Adoption Drive 2010 in response to the increasing pressure being put on rescue centres.

To help generate public support for the campaign and drive donations, Pedigree has created a hard-hitting online video. All you have to do is view it and for every view Pedigree will put £1 into the fund. Its as simple as that. The video is the first of a series telling Charlie´s story. Once 25000 people have seen the video the next one in the series will launch - like a mini-soap opera.

Please view the video here YouTube - wearefordogs's Channel
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